As hoteliers, one can learn a lot about the guest experience simply by being the guest at the property. Simply reversing roles allows you to see things that you might take for granted otherwise.

An interesting personal story illustrates the point.

Reputation management for hotels can be a tricky one. Just a decade ago, reputations were built by way-of-mouth referrals, extensive advertising and good ol' fashioned public relations campaigns. Not anymore. Here are some simple rules that can help hotels along the way.

Most online reservation systems offer the functionality of the "Post-Stay" email. This is the email that goes out to the guest after the scheduled date of the checkout thanking them for their business. I think the power of this email is underestimated. It can be a powerful ally in so many ways.

Well, its finally here! It took some time and a lot of tweaking, but the Hotel Marketing Podcast website has a fresh new look!

There are new sections - "Blog" and "Resources". These should certainly help you save time and effort as you develop your online marketing strategy.

Hope you like the new look!

Hoteliers, lets talk about the biggest weapon in your marketing arsenal - your Website! How do you get it right the first time?

Get some solid advice on how to make visuals, navigation and functionality blend seamlessly to create a great user experience.

Are your property photographs assets or liabilities? In this podcast, we discuss the impact that photography has on your bottom line.

There’s a story of a hotel that’s lost over a million dollars over the past 3 years. Something they could have fixed rather easily. Avoid costly mistakes by tuning into this informative episode.

This podcast gives you an overview of the essentials of e-Marketing for hotels and also outlines what to expect from future episodes.

It’s a great starting point towards a securing higher revenues at your property… both in terms of ADR as well as occupancies.