This episode is about Business Intelligence. Whether you’re actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data.Read More
Stayful.com is a company that’s been making waves of late. They’ve been getting some excellent press coverage and the business model is extremely hotel-friendly. Take a look to see why this is a great resource for hoteliers who want to sell off any unsold inventory for arrivals within the next 30 days. The best part – All reservations are final and the hotel gets paid within 48 hours.Read More
I don’t think I need to elaborate on the case for independent hotels having their own website. Clearly, they do and we all understand that.
But if your hotel is a part of a brand and you’re already represented on the brand website, does it make sense to have an independent website of your own? There are pros and cons to each side.Read More
As hoteliers, one can learn a lot about the guest experience simply by being the guest at the property. Simply reversing roles allows you to see things that you might take for granted otherwise.
An interesting personal story illustrates the point.Read More
Reputation management for hotels can be a tricky one.
Just a decade ago, reputations were built by way-of-mouth referrals, extensive advertising and good ol’ fashioned public relations campaigns.
Here are some simple rules that can help hotels along the way.Read More