This episode is about Business Intelligence. Whether you’re actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data.

Stayful.com is a company that’s been making waves of late. They’ve been getting some excellent press coverage and the business model is extremely hotel-friendly. Take a look to see why this is a great resource for hoteliers who want to sell off any unsold inventory for arrivals within the next 30 days. The best part – All reservations are final and the hotel gets paid within 48 hours.

I don’t think I need to elaborate on the case for independent hotels having their own website. Clearly, they do and we all understand that.

But if your hotel is a part of a brand and you’re already represented on the brand website, does it make sense to have an independent website of your own? There are pros and cons to each side.